I'm a Designer with expertise in creating user-centered digital experiences. My strength lies in transforming complex business requirements into intuitive solutions that drive both user satisfaction and business growth.
In my current role, I lead design initiatives across mobile and web platforms, working closely with cross-functional teams to deliver impactful solutions. I'm particularly passionate about solving complex design challenges through research-driven approaches and collaborative problem-solving.
Design Thinking Through Sketching
I leverage sketching as a core component of my design process, using it to visualize and solve complex information architecture challenges. This hands-on approach, refined through my architectural background, enables me to quickly explore solutions and effectively communicate design concepts to stakeholders and team members.
Design Philosophy & Core Principles
My design philosophy centers on three key principles: embracing complex problem solving to create seamless interfaces that serve both users and business needs; improving usability through intuitive, user-centric design; and guiding decision making by empowering users with clear, confident paths to action. These principles ensure my solutions are not just visually appealing, but strategically sound and user-focused.
Architecture to Digital Products
I bring a unique perspective to Product Design, having transitioned from a background in Architecture with a degree from NJIT and five years of industry experience. This foundation has equipped me with strong spatial thinking and problem-solving skills that I now apply to digital experiences. My architectural training in user-centered design and iterative problem-solving has proven invaluable in creating intuitive digital solutions.
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